詳細

Sample Pages (PDF)

The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can it be reproduced consistently, and can it be manufactured cost effectively?

Most entrepreneurs have expertise in one or more of the critical areas of commercialization, but may lack key elements necessary for success. Commercialization Basics for the Photonics Industry serves as a roadmap for the commercialization process, helping identify and address roadblocks on the path to commercialization. Evaluation techniques will help determine the strength of a business opportunity and guide its development toward the best chance of success.

Sample Pages (PDF)

Sample Pages (PDF)

1. Introduction
　1.1 Goal
　1.2 Background
　Reference
2. Elements of Commercialization
　2.1 Introduction
　2.2 Schrello Analysis
　2.3 Roadmap for Commercialization
　2.4 Impact of Company Size
　2.5 Commercialization and Government Contracts
　References
3. Technology
　3.1 Innovation
　3.2 Technology Creation
　3.3 Timescale for Innovation
　3.4 Intellectual Property
　3.5 Internal R&D
　3.6 Strategic Alliances
　3.7 Acquisitions
　3.8 Technology Transfer
　3.9 Competitive Technologies
　3.10 Robust Technology
　References
4. Technical Marketing
　4.1 Introduction
　4.2 Determining the Customer's Need
　4.3 Determining the Size of Market
　4.4 Market Timing
　4.5 Determining Market Segmentation
　4.6 Competitive Environment
　4.7 Pricing
　4.8 SWOT Analysis
　4.9 Barriers to Entry
　4.10 Marketing Plan
　4.11 Sales Forecast
　4.12 Other Market Considerations
　References
5. Sales
　5.1 Sales Team Skills
　5.2 Point of Sale
　5.3 Sales Structure
　5.4 Sales Issues
　5.5 Barriers to Entry
　5.6 Value Proposition
　5.7 Product Life-Cycle Management Stages
　5.8 Sales Strategy
　5.9 Market Communications Plan
　5.10 Sales Forecast
　References
6. Manufacturing
　6.1 Elements
　6.2 Manufacturing Cost
　6.3 Outsourcing versus Internal Manufacturing
　6.4 Process Flow
　6.5 Cost Model
　6.6 Manufacturing Capacity
　6.7 Manufacturing Engineering
　6.8 Manufacturing Analysis Tools
　6.9 Quality
　6.10 Documentation
　6.11 ISO 9000
　6.12 Commercialization Process
　References
7. Business Plan
　7.1 Overview
　7.2 Executive Summary
　7.3 Background
　7.4 Mission
　7.5 Market Analysis
　7.6 Strategy
　7.7 Sales
　7.8 Competition
　7.9 Technical Overview
　7.10 Manufacturing Operations
　7.11 Organizational Structure and Key Team Members
　7.12 Risk Assessment
　7.13 Financials
　　7.13.1 Profit and loss statement
　　7.13.2 Balance sheet
　　7.13.3 Cash-flow statement
　7.14 Financial Examples
　7.15 Financial Analysis
　7.16 Funding Request
　7.17 Summary
　References
8. Business Team
　8.1 Overview
　8.2. Team Characteristics
　8.3 Business Team Needs
　8.4 Business Team Transition
　8.5 Board of Directors and Technical Advisory Board
　8.6 Recruiting
　8.7 Compensation
　References
9. Funding
　9.1 Introduction
　9.2 Boot Strap
　9.3 Angels
　9.4 Venture Capital
　9.5 Government Contracts
　9.6 Business Bank Loans
　9.7 U.S. Small Business Administration
　9.8 Private Placements
　9.9 State Business Development Agencies
　9.10 Industrial Strategic Investors
　9.11 Initial Public Offering
　9.12 Funding within Large Companies
　References
10. Entrepreneurial Management
　10.1 Entrepreneurial Management Defined
　10.2 Management Structure
　10.3 People-Management Skills
　References
11. What Does the Light on the Horizon Look Like?
　References
12. Summary
Appendix I Market Research Firms
Appendix II Foreign Distributors of Photonic Products
Appendix III White Paper
Appendix IV Venture-Capital Firms
Index
PREFACE